This Privacy Policy describes how Melissa Fort, REALTOR® and melissaforthomes.com (referred to as “we,” “us,” or “our”) collects, uses, and shares personal information when you visit or interact with our website, melissaforthomes.com. We are committed to protecting your privacy and complying with all applicable laws, including those in California.
1. Information We Collect
We collect information that identifies, relates to, describes, or is reasonably capable of being associated with you. The personal information we collect falls into the following categories:
- Contact Information: Name, email address, mailing address, and phone number, which you provide through contact forms, lead captures, or newsletter sign-ups.
- Professional Information: Details about your real estate needs (e.g., property preferences, budget, timeline, desire to buy or sell).
- Internet Activity Information: Your IP address, browsing history, search history, information on your interaction with our website (e.g., pages viewed, saved listings), and device information, collected via cookies and analytics tools.
- Geolocation Data: General location derived from your IP address.
2. How We Collect Your Information
We may collect information through the following methods:
- Directly from You: When you fill out a "Contact Me," "Search for Homes," or "Get Home Valuation" form on our site. When you click on links to email Melissa Fort directly from this website. When user clicks through this website to c21rainbow.com site.
- Automatically: Using technologies like cookies, web beacons, and third-party analytics (e.g., Google Analytics) to track usage and browsing patterns.
- From Third Parties: We may receive information from our Multiple Listing Service (MLS) or other affiliated partners (e.g., Century 21 brokerage tools).
3. How We Use Your Information
We may use your information for the following business purposes:
- To provide you with the best real estate services you request, such as sending you property listings, market updates, or home valuation reports.
- To communicate with you regarding your inquiries, transactions, and our services.
- To improve our website functionality, user experience, and the listings we display.
- For marketing and promotional purposes, such as sending email newsletters (you can opt-out at any time).
- For compliance with legal and regulatory obligations, including California Department of Real Estate (DRE) record-keeping requirements.
4. Disclosure and Sharing of Personal Information
We do not sell your personal information in exchange for monetary compensation. However, we may share your information with the following parties to facilitate your real estate transaction or our business operations:
- Service Providers: Third parties who perform services on our behalf, such as website hosting, Customer Relationship Management (CRM) systems, and email marketing platforms.
- Affiliated Professionals: With your express or implied consent, we may share your information with trusted partners necessary for a real estate transaction (e.g., lenders, title companies, home inspectors).
- Legal Compliance: When required by law, subpoena, or legal process, or to protect our rights or the safety of others.
5. Your California Privacy Rights (CCPA/CPRA)
As a California resident, you may have the right to request:
- Right to Know: You have the right to request the categories of personal information we have collected about you and the purposes for which we use it.
- Right to Delete: You have the right to request the deletion of personal information we have collected from you, subject to certain legal exceptions (e.g., maintaining transaction records for DRE compliance).
- Right to Opt-Out of Selling/Sharing: You have the right to direct us not to sell or share your personal information.
To Exercise Your Rights: Please contact us using the information provided below. We may need to verify your identity before fulfilling your request.
6. Children's Privacy
Our website is not intended for individuals under the age of 16. We do not knowingly collect personal information from minors. If we learn we have collected personal information from a minor without parental consent, we will take steps to delete that information.
7. Contact Information
If you have questions or concerns about this Privacy Policy, please contact us at:
Melissa Fort, REALTOR® Century 21 Rainbow Realty Email: melissa@melissafort.com Phone: 808-721-0022 Mailing Address: 24310 Moulton Parkway Suite F
Laguna Woods, CA 92637
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